A Step-by-Step Guide to Creating A Value Proposition Statement for Your Resume. (Hint Theyre Wildly Successful at Getting More Interviews) -

A Step-by-Step Guide to Creating A Value Proposition Statement for Your Resume. (Hint Theyre Wildly Successful at Getting More Interviews) -You may have heard about value propositions in the business and marketing world. Its a clear anschauung that a company uses to convey why you should buy their product or service. Value proposition statements arent exclusive to the business world, though. Creating a clear and concise value proposition for yourself can help you to better market yourself to potential employersand attract the right employers to you. Your value proposition is a promise of value to be delivered to a prospective employer.If youre a medical device sale representative your value proposition is what differentiates you from thousands of other medical device sales reps.I love the definition that the guys over at Kissmetrics used in their deutsche bundespost on value propositions a believable collection of the fruchtwein persuasive reasons people should notice you and take th e action youre asking for.We can easily change people in their definition to employers or recruiters. The action youre asking for is most likely an interview or a promotion (hint value propositions work in both scenarios).A clear and believable value proposition can dramatically increase your chances of being hired and the number of interview requests you receive.How do you create a believable and clear statement about value you deliver? Heres a step-by-step guide to creating a value proposition and using it in your resume.Step 1 Know the Employers Youre Targeting.Think from the perspective of the employer and ask yourself the following questions1. Which companies am I targeting? What industry or industries do I want to focus on?2. What do the employers in my target industry need?3. What problems do they need to have resolved?4. What do they value in a (position title)?TIP If you dont know, ask. Find connections in your network that you can talk to or conduct some market research of your own. If all else fails, consult Google or poll family, friends, and Facebook connections in the industry or similar positions. Ask them what the industry or employer needs, what problems need solving or what they value in an employee.Step 2 Make the Connection Between Your Experience and Their Biggest Need.1. How do your previous accomplishments, successes, and experience point to how you can resolve the employers greatest problems or needs?2. What value or results do you offer the potential employer? Most employers will make the assumption that a previous result/accomplishment is repeatable. If youve done it once, theyll assume you can do it again. This is great when it comes to proving you can deliver value.TIP Prove the value you offer with numbers and percentages.Theres something about numbers. They make statements more believable. Include numbers, percentages, or other metrics when youre writing your value proposition. How much revenue did you generate, time did you save, or client satisfaction did you improve? How much more efficient will things operate?Step 3 Know Your Competition.Its time to think about how your experience and credentials are similar to or different from other similarly qualified candidates.1. I recommend working on a personal SWOT analysis. If youve never done one there is a great step-by-step tool here that you can use. If you need help figuring out the strengths portion of the analysis you can go to www.strengthsfinder.com and pay for a full analysis. Its really useful if youre struggling in that area.2. In plus-rechnen to or in place of the SWOT and Strengths Finder you could do a USP analysis. Theres an amazing one on MindTools here thats written for businesses. However, its incredibly easy to adapt it for personal use. I happen to love the worksheet that comes along with the article because it helps you to visualize and compare yourself to other similarly qualified candidates. You can get a visual for your own unique sellin g points.TIP Once youve completed your SWOT and/or USP youll have at least three great selling points to help you create a clear value proposition.Step 4 Use Your Strengths.1. Think about the answer to I should hire this candidate because Include two or three reasons based on your USP or SWOT analysis and incorporate numbers or percentages into the sentences.2. Edit the sentences until youre able to clearly communicate your value proposition in one to two sentences max. Be as specific as possible.Heres a simple exampleLets say that youre a medical device sales rep who was formerly a Pediatric ENT. In your previous practice you worked with a representative from Medtronic, a global medical device manufacturer. You were also very well networked in two regions with 200 other Pediatric ENT physicians.Step 1 Know the EmployerYou know from your experience as a Pediatric ENT that Medtronic manufactures the small ear tubes for the surgeries that you performed its a product that you loved bu t is not very well known in either region where youre well connected. They have a couple of needs1. More exposure for their newest ear tube products2. Expansion in both regionsStep 2 Make the ConnectionYoure well known and well respected within your network of physicians and could easily reach out to 200+ pediatric ENT physicians to share your knowledge and experience using Medtronics pediatric ear tubes. Youre an expert on the product and well connected in an area in which Medtronic needs growth and exposure.Step 3 Know Your CompetitionYouve performed your SWOT analysis and your USP. While other candidates may have more years of experience in medical device sales, your strengths and unique selling points are A deep understanding of the product from actual use as a surgeon. Very well connected with Medtronics primary customer base. Not to mention you were a former customer. You ARE their primary target audience. Well respected and admired in your network of doctors. Your network and reach are in the prime area that Medtronic most needs exposure and growth.Step 4 Use Your Strengths.Well-Respected Pediatric ENT who performed 1,255 surgeries using Medtronics pediatric ear tubes. Former Medtronic customer connected with 200+ pediatric ENT physicians within the southeastern region. Passionate evangelist already spreading the word about device use, implementation, and successful patient outcomes.Once you have your rough draft with your 2-3 sentences try distilling and editing it down further until you have it succinct and in one to two lines.Now that you have your unique promise of value articulated, make sure you include it in the top third of your resume. I recommend using it as the headline at the top of your resume or as a subheading over your career summary/profile section. You want it to be one of the first pieces of content the employer reads about you so that it sticks with them.Need help creating or articulating your value proposition? You can find out more about how we can help on my website at www.greatresumesfast.com.